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UpCode becomes member of Forum Nokia Pro

13/03/07 -- Press release 2007-03-13

UPCODE LTD.  JOINS INDUSTRY LEADERS IN FORUM NOKIA PRO

Wireless Developer Gains Exclusive Access to Nokia Technical Resources and
Business Development Support

Vaasa, Finland March 13th – UpCode Ltd., developer of Mobile Access & Interaction (MAI)™ technology for mobile applications, today announced that it has become a member of Forum Nokia PRO, a program that provides advanced technical, business development and marketing support to selected mobile software companies.  As a member of Forum Nokia PRO, UpCode Ltd. has the opportunity to further strengthen its relationship with Nokia, gain early access to Nokia technology and take advantage of specialized service and support provided by Nokia to help UpCode Ltd. stand out in the marketplace.

Forum Nokia PRO provides specialized support for advanced developer companies creating the next generation of software based on the Series 40, S60 and Series 80 platforms from Nokia.  A select number of companies worldwide who demonstrate industry leadership are chosen as Forum Nokia PRO members. By becoming a Forum Nokia PRO member, UpCode Ltd. is better positioned to ensure the close integration of its software with Nokia’s devices and benefits from Nokia’s extensive worldwide software distribution channels.

Member companies are also invited to participate in valuable co-marketing activities with Nokia. These can include opportunities to demonstrate applications in Nokia’s booth at industry events and inclusion in Nokia-published software catalogs, distributed to mobile network operators and content aggregators worldwide.

Sture Udd Managing Director at UpCode Ltd. quotes:

UpCode Access technology includes a broad range of data collection to the mobile in form of adaptive recognition of Data Matrix, QR, 1D codes, text, pictures, voice and other indicators. UpCode Interaction technology is a complete utilization of all connection modes in the mobile and complete cross media integration of any kind of information.

UpCode is intelligent and adapts to the user!

UpCode Ltd.  targets a broad market sector with complete mobile solutions for ticketing, entertainment, gambling, logistics, payment, ordering, CRM, packaging, education, marketing, security and audio assistance. The Mobile Access & Interaction system from UpCode Ltd. that run on Nokia devices includes a robust optical reader. UpCode Ltd. offers complete: a) basic mobile solutions for companies b) mobile information systems c) advanced solutions, including new business models and concepts and d) customized company clients and security.

About Forum Nokia

Nokia's global developer community, Forum Nokia, connects developers to tools, technical information, support, and distribution channels they can use to build and market applications around the globe. From offices in the U.S., Europe, Japan, China, and Singapore, Forum Nokia provides technical and business development support to developers and operators to assist them in achieving their goal of successfully launching applications and services to consumers and enterprises.

About UpCode Ltd.

UpCode Ltd. is developing the system technology (MAI)™, Mobile Access & Interaction, in all its aspects including multi-functionality and different reading/scanning technologies, including RFID type of NFC technology.

UpCode is revolutionary and interactive. With the application it is possible to integrate all businesses and all forms of eCommerce, with print and screen media. The code provides mobile phone users multiple access and interaction and complete integration of localization, personalization, objects and other data.

UpCode operates on international scale from headquarters in Finland (Vaasa and Helsinki) Shanghai and London. UpCode has official representatives also in US, Sweden, Denmark, Russia, Malaysia, Turkey and South Africa.