UpCode at GS1
31/05/10 -- UpCode participated at GS1 MobileCom in Singapore last week.
"UpCode pushed the idea of consumer as the main prism for dealing with information on products. Consumers should not and cannot be forced to accept any solution - they need to know all the avaible information. They buy more and more products and services based on the information and less simply on the technical facts. The importance of available information they like to decide themselves."